If you want to find new clients, speaking engagements are a great way to do it. Not only will you reach new people, but you’ll also have the opportunity to demonstrate your expertise and get in front of potential clients. These days, there are many virtual speaking opportunities available, so there’s no excuse not to get in front of more people. In this blog post, we’ll discuss how to find speaking engagements and expand your reach.
I love speaking engagements because I always land at least one new client when I get in front of new people. Speaking engagements also allow you to meet other like-minded people who may refer business to you or hire you for projects. I have met people at events that have become great sources of business for me, and nothing beats a recommendation.
There are many ways to find speaking engagements, and most of them involve a bit of research. The best way to start is by looking for events that fit your niche or target market. Once you’ve identified a few events, reach out to the event organizer and see if there’s an opportunity to speak.
Another great way to get in front of your target audience is by being a guest on other people’s podcasts. This can be a great way to get in front of new people and share your message with a larger audience.
In either case, it’s important to have a strategy. You will want to prepare your speaking topic, the benefits of attending your talk, and your bio which is par for the course. However, the most important thing is to make sure your talk is leading people to want to work with you. Make sure you have a clear CTA (call to action) and a clear way for people to connect with you after the presentation. In most cases you will not be able to sell from the stage but you can certainly make it really easy for people to find you after.
If you aren’t ready to start your own podcast, being a guest on other people’s podcast is a fantastic way to reach more people. You can find podcast opportunities by doing a Google search for podcasts in your niche or industry, and then reach out to the show hosts and pitch yourself as a guest. Once you’ve been booked, make sure to do your research so you are prepared when it’s time for the interview.
Or, even better you can hire Heartcast Media to be your booking agency. Not only will we find you the best podcasts to be on, we also offer executive coaching. We have over 20 years of broadcasting experience to bring to the table and can help you bring your A game, every single time.
And of course, no matter what you decide to do you better buy a good microphone or I will find you on social and give you a super hard time. Just kidding, I won’t do that but I will probably silently be mad at you for not setting yourself up for success.
Let’s go! How many opportunities will you committ to this year? 5? 10? 30? Tell me all about it, I would love to know what you are up to.