How to Create a Script for an Effective Video Testimonial

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When it comes to marketing your business, customer testimonial videos are key. They show potential customers that you’re an authority in your field and that other people have had a good experience working with you. But what’s the best way to get those testimonial videos? By creating video testimonials! In this blog post, we’ll teach you how to write a script for an effective customer testimonial video. Keep reading to learn more!

What is a customer testimonial video and why use them?

A great customer testimonial video is a short, positive review of your product or service from a satisfied customer. These videos can be used on your website, social media, or in email marketing campaigns. Testimonial videos are an excellent way to build trust with prospective customers, create an emotional connection and show them that you’re an authority in your field.

Asking your clients to record a video testimonial can seem like a daunting task. But don’t worry – we’ve got you covered. By following our advice, you’ll be able to get the great testimonials that you need to market your business effectively. You don’t even need to be an expert at video editing.

Qualities of an effective video testimonial

Many business people think that creating a customer testimonial video requires too much time and effort. They believe the film must be of high quality and should be exceptionally slick and professional. While the above is true, the testimonial doesn’t need to be a work of art. In fact, it can actually be more effective if it’s not too polished. A raw and real client testimonial will show potential customers that you’re down-to-earth and easy to work with. You want great sound quality and happy customers to start.

When writing your script, there are a few key qualities that you should keep in mind. First, the testimonial should be personal and relatable. It should tell a story that potential customers can identify with. Second, it should be concise – no one wants to watch a long, rambling video. And lastly, it should be authentic. Your customer testimonial videos will only be effective if they are coming from the heart.

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Highlight concrete benefits

You are going to want your client to focus on the benefits of working with your company versus the services provided. This is what will resonate with prospective clients who are on the fence about working with you.

Be short and sweet

When it comes to customer testimonials, less is more. Your client should focus on one or two key points about their experience working with you. This way, prospective customers can easily digest the information and get a sense of what it would be like to work with you.

The first step is to come up with a list of questions that you want to ask your client. Some good things to focus on include:

-What was your experience working with me/us?

-How has our work together helped you achieve your goals?

-What would you say to someone who is considering working with us?

Focus on the customer's journey

Most customer testimonials not only describe their satisfaction at the end, but also build an arc of the story that follows the reader along its path. Remember that your potential clients will go through that same journey and will be more inclined to convert if they see themselves through your testimonials. When a customer explains their success stories it builds customer trust, especially when that story involves unparalleled customer support.

Be Authentic

Authenticity plays a major role in conversions. The modern buyer knows what is the difference between a scripted interview and an authentic story. Your testimonial video should be genuine in its simplicity. The best testimonials are those that sound natural and unscripted. This means that your client should avoid reading from a prepared statement – instead, they should speak conversationally as if they’re talking to a friend. You don’t want it to sound like the rest of the online reviews, because who believes them anyway?

Tell an engaging story

Video has a powerful ability to tell uplifting stories that are meaningful. Using data gathered through eMarketer Headstream, 55% of consumers would buy a product if their brand story is loved by real people.

If you can get your client to focus on one or two key points about their experience working with you, and tell an engaging story, then you will have an effective video testimonial that will help convert potential customers into paying clients.

Show specific, tangible results

Specificity is among the main components of a good testimonial video since it provides information points that prospects can grab and helps them understand how your products and service benefits them.

For example, if you’re in the business of selling fitness equipment, and your client says that she’s “in better shape,” that could mean anything.

But if she says something like “I’ve lost 20 pounds and three inches off my waist since using your equipment,” that’s much more impactful.

Prospects can see themselves achieving similar results, and that’s what will compel them to take action.

A good client testimonial video should be personal, relatable, concise, and authentic. It should highlight concrete benefits, focus on the customer’s journey, and tell an engaging story. Most importantly, it should be specific and show tangible results. If you can get your client to focus on these key points, then you will have an effective video testimonial that will help convert potential customers into paying clients.

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Now that you know what qualities to look for, let’s move on to the actual script.

The client testimonial script

When it comes to writing your client video testimonial script, there are a few elements that you’ll need to include. First, you’ll need an introduction. This is where you’ll set the scene and explain who your client is and what they do. Next, you’ll need a body. This is where your client will talk about their experience working with you and how you’ve helped them. And lastly, you’ll need a conclusion. This is where your client will talk about what they would say to someone who is considering working with you.

Here’s an example and basic structure of what your script might look like:

“My name is John Smith and I’m the owner of XYZ Company. I’ve been working with Jane Doe for the past year and she’s helped me grow my business in ways that I never thought possible. Before I started working with her, I was really struggling to get my business off the ground. But Jane has this amazing ability to see potential in people and businesses. She helped me to see the potential in myself and my business. With her help, I was able to make my dream a reality.

I would highly recommend Jane to anyone who is thinking about starting their own business. She has the knowledge, experience, and drive to help you succeed. If you’re looking for someone to help you take your business to the next level, Jane is your woman!”

As you can see, this testimonial is personal, relatable, and authentic. It tells a story that potential customers can identify with and it speaks to Jane’s strengths as a business coach.

How to ask customers to make a video testimonial and get them to say yes

Once you have your list of questions, it’s time to start reaching out to clients. You can do this via email, social media, or even in person. If you’re not sure how to approach the subject, try something like this:

“Hey [client name], I’m working on some new marketing materials for my business and I was wondering if you would be interested in recording a testimonial video. I would be happy to send you a list of questions in advance so you can prepare. Let me know if you’re interested and thank you for your time!”

Once you have a few clients lined up, it’s time to start filming! If possible, we recommend that you work with a professional production company. They will have the experience and equipment necessary to produce a high-quality video. If you don’t have the budget to work with a professional production company like Heartcast Media, don’t worry. You can still produce a high-quality video on your own. Just make sure to follow the tips we’ve outlined in this blog post.

Bonus Pro Tips!

Feature different target customers

Female perspectives: Male perspectives: Lowes Air Duct Cleaning chose two different testimonials in their customer review. In this way, they benefit from two distinct demographics sharing different views about a similar experience.

Give your interviewee some time to prepare

It is helpful to ask an interviewee the questions you ask beforehand to ensure they get prepared properly. Then you could give a few general thoughts about what topics you are going on during the interview — this would help them avoid the temptations of practicing them over a long period, which could cause a robotic conversation.

Don't script it

When it comes to video testimonials, authenticity is key. Your client’s testimonial will be much more powerful if they speak from the heart rather than reading from a script. If you’re worried about your client forgetting what they want to say, provide them with a list of bullet points that they can refer to during the filming of the testimonial.

Make your video as natural as possible

The most important part of preparing an authentic testimonial video should include making it natural, credible, and believable. This could be anything from the client’s body language, to their facial expressions and the way they talk.

Avoid using a commercial

When it comes to testimonials, potential customers are looking for an honest review from a real person. They don’t want to see a polished, commercial-style video that looks like it was produced by a marketing team.

Use B-roll footage

B-roll footage is additional video footage that can be used to supplement the testimonial. This could include shots of your client’s office, product, or even their team. Including b-roll footage in your testimonial video will help to add production value and make the video more visually interesting.

Let your customers speak freely

One of the most important things to remember when filming a testimonial video is to let your client speak freely. This means avoiding interruption and allowing them to share their story in their own words.

End with a call-to-action

The goal of a testimonial video is to convince potential customers that you’re the right person for the job. Make sure to include a call-to-action at the end of the video so that viewers know what to do next.

We hope you found this blog post helpful! If you have any questions, please don’t hesitate to reach out to us. In fact, you can even hire us to do this for you! There are a ton of great video testimonial examples out there, it’s always good to look around and find the ones you like and the ones you don’t, it will help you create testimonial videos that get the job done!

Thanks for reading!

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Molly Ruland

Molly Ruland

"Listening is the Revolution"

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